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Se acerca ESOMAR LATIN AMERICA 2012

Faltan pocos días para que comience la conferencia de ESOMAR LATIN AMERICA 2012 que se realizará en Ciudad de México los días 13-15 de Mayo de 2012.

Las oportunidades abundan en América Latina, con una creciente clase media, el aumento del consumo y las inversiones que allí se vuelcan. Sin embargo, siguen sumándose grandes retos y las estructuras sociales y económicas en la región no están preparadas para hacer frente a estos escenarios rápidamente cambiantes. ¿Cómo puede la investigación facilitar el camino al éxito?

Para ser parte de este encuentro, debe registrarse en la siguiente dirección: Customer.service@esomar.org

Para mayor información contactar al Programme Manager, Alfonso Regalado a.regalado@esomar.org

Programme Committee

Ignacio Galceran (Committee Chair)
Latin America CEO, TNS Global, Mexico/Brazil
Ana Claudia Marquezano Alvarez
Consumer Strategy and Insights Director, Pepsico Latam, Brazil
Alejandro Garnica
Executive Director, ARIA Alliance, Mexico
Monica Kleiman
Managing Director, GfK Kleiman Sygnos, Argentina
Alicia Martín del Campo
CEO and Founder, Qualimerc, Mexico
Carolina Mejia Posada
Knowledge Leader and Founder, INSPIRED Active Knowledge, Colombia

Programa:

Sunday, 13 May

09.00 – 20.00
08.00 – 09.00 Workshops registration
09.00 – 17.00 Workshop:

  • The latest trends in social media and market research
    Opportunities & challenges in the fast-changing world of social media
16.00 – 19.00 Conference registration
19.00 – 20.00 Welcome reception
Note: Simultaneous translation will be provided for all ESOMAR Latin America 2012 presentations. Please use the language key below to see which language a presentation will be given in. ENG – English
ESP – Spanish
POR – Portuguese
Monday, 14 May – Conference day one

09.00 – 18.00
09.00 – 09.05 Opening
ESOMAR
09.05 – 09.15 Welcome
Gabriela de la Riva, President, AMAI, Mexico
09.15 – 09.30 Introduction to programme, session and opening keynote
Ignacio Galceran (Committee Chair)
The Bigger Picture
09.30 – 10.00
Esp

Opening keynote speaker
People Meter, People Matter
Alejandro Quintero, Corporate Vice President of Sales and Marketing, Televisa Group, Mexico

10.00 – 10.25
Esp

The New Shape of Latin American Society
Luis Woldenberg, NODO Investigación + Estrategia, Mexico

10.25 – 10.30 Q&A
10.30 – 11.00 Networking break
The Bigger Picture – The session continues
11.00 – 11.05 Introduction by session chair
Alicia Martín del Campo, Qualimerc, Mexico
11.05 – 11.30
Esp

How to Continue Being a Culturally Relevant Brand?
Coca-Cola and its 125 reasons to believe
Omar Fuentes, The Coca-Cola Company, Mexico
Pablo Kennedy, The Coca-Cola Company Latin America, Argentina

11.30 – 11.55
Eng

The Kids are Alright!
Nickelodeon LATAM; Kids & Family GPS
Noel Gladstone, Nickelodeon/MTV Networks, USA

12.00 – 12.25
Eng

Preparing for the New Era
How to adapt and sell in Latin America in the 21st Century
Dan Hill, Sensory Logic, USA

12.25 – 12.35 Q&A
12.35 – 12.40 Sponsors fast track
12.40 – 14.00 Client round table lunch
This client-only session provides an exclusive and informal format for discussion and debate of today’s most critical topics facing the client’s research agenda.
By invitation only
12.40 – 14.00 Lunch
Business Beyond Borders
14.00 – 14.10 Introduction by session chair
Alejandro Garnica, ARIA Alliance, Mexico
14.10 – 14.30
Esp

MasterCard-Master Insights
The journey from questioning to listening in Latin America
Ricardo Alvarez, MasterCard Worldwide, USA

14.30 – 14.50
Eng

Brazil’s Middle Class? Your Table is Ready
Opportunities and challenges facing the food service industry in Brazil
Gabriel Aleixo, BrainJuicer, Brazil
Renata Ribeiro, Nestlé, Brazil

14.50 – 15.10
Esp

The Power of Pacha Mama
Mother Earth and the construction of successful brands
Julia Helena Carrillo, Consultor Apoyo, Ecuador
Cristina Paez, Consultor Apoyo, Ecuador
María Augusta Iturralde, Komité, Ecuador

15.10 – 15.30 Business Buzz Panel
An interactive panel exploring business trends and research in Latin America
15.30 – 16.00 Networking break
Business Beyond Borders – The Future Capsule
16.00 – 16.10 Introduction by session chair
Alejandro Garnica, ARIA Alliance, Mexico
16.10 – 16.30
Esp

Purchase Prediction and Brand Loyalty
Alejandro Salgado, Neurosketch, Colombia
Maria Jose Calvo, Neurosketch, Colombia
Maria Fernanda Gomez, Neurosketch, Colombia
Carlos Velasco, Neurosketch, Colombia

16.30 – 16.50 Fringe Factory “Latina”

An informative and informal capsule introducing Fringe Factory to the Latin American Community
Cristina Paez, Fringe Factory Board Member, Ecuador
16.50 – 18.00 Networking drinks
19.00 – 19.30 Transportation to the Networking Dinner
19.30 – 23.30 Networking dinner
Sponsored by NETQUEST, ESOMAR Latin America Partner

Location:
Restaurant Del Bosque, at the heart of Chapultepec Park (Minor lake), a landmark in Mexico City.

Website: www.cafedelbosque.com.mx

Tuesday, 15 May – Conference day two

09.00 – 17.00
The Eco-Innovation
09.00 – 09.05 Introduction by session chair
Ana Claudia Marquezano Alvarez, PepsiCo Latam, Brazil
09.05 – 09.30
Esp

Let the Brazilian Sun Shine In
Building credibility for solar energy by developing research-based concepts and communication
Fabián Echegaray, Market Analysis, Brazil

09.30 – 09.55
Por

Sustainable Brazil
Perceptions and practices of the new Brazilian middle class on sustainability and conscious consumption
Mario Mattos, GfK CR, Brazil

09.55 – 10.00 Q&A
10.00 – 10.30
Esp

Guest speaker
Sharing the Well-Being, Being Well
Cecilia Riviello, General Director, Natura Cosmetics, Mexico

10.30 – 11.00 Networking break
Digital Innovation – Part I (Fast Track)
11.00 – 11.10 Introduction by session chair
Carolina Mejia Posada, INSPIRED Active Knowledge, Colombia
11.10 – 11.25
Esp

When Tomorrow Becomes Today
Daniel Cunill, Cint, Spain

11.25 – 11.40
Esp

Digital Boost in Latin America
Alexandro Herrera, TNS, Mexico

11.40 – 11.55
Esp

Social Media Experiences
Consumers or people?
Andres Lopez, Firefly Millward Brown, Mexico
Luis Miguel Quijada, Firefly Millward Brown, Mexico

11.55 – 12.10 Q&A
12.10 – 13.30 Lunch
Digital Innovation – Part II
13.30 – 13.35 Introduction by session chair
Carolina Mejia Posada, INSPIRED Active Knowledge, Colombia
13.35 – 13.55
Eng

Augmenting Brands with Real Time Data
Marilena D’Amone, Reckitt Benckiser, Brazil
Philip McNaughton, Face, UK

13.55 – 14.15
Eng

Multi-Language Multi-Continent B2B Community Panel
How B2B research can effectively span the world
Monique Morden, Vision Critical, Canada
Eddie Accomando, Texas Instruments, USA

14.15 – 14.35
Esp

Should Latin America Fall in Love with Shopper Mobile Research?
Armando Mora, Ipsos, Mexico
Fabio Martins, Ipsos, UK

14.35 – 14.50 Q&A
14.50 – 15.20 Networking break
15.20 – 15.25 Introduction to closing guest speaker
Ignacio Galceran (Committee Chair)
15.25 – 15.55
Esp

Closing guest speaker
Magical Mexico
Gabriela Espinosa, Market Intelligence Director, Consejo de Promoción Turística de México, Mexico

15.55 – 16.00 Q&A
16.00 – 16.10 Programme summary
Ignacio Galceran (Committee Chair)
16.10 – 16.20 Closing
Finn Raben, ESOMAR Director General
16.20 – 17.00 Farewell drinks