Faltan pocos días para que comience la conferencia de ESOMAR LATIN AMERICA 2012 que se realizará en Ciudad de México los días 13-15 de Mayo de 2012.
Las oportunidades abundan en América Latina, con una creciente clase media, el aumento del consumo y las inversiones que allí se vuelcan. Sin embargo, siguen sumándose grandes retos y las estructuras sociales y económicas en la región no están preparadas para hacer frente a estos escenarios rápidamente cambiantes. ¿Cómo puede la investigación facilitar el camino al éxito?
Para ser parte de este encuentro, debe registrarse en la siguiente dirección: Customer.service@esomar.org
Para mayor información contactar al Programme Manager, Alfonso Regalado a.regalado@esomar.org
Programme Committee
Ignacio Galceran (Committee Chair) Latin America CEO, TNS Global, Mexico/Brazil |
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Ana Claudia Marquezano Alvarez Consumer Strategy and Insights Director, Pepsico Latam, Brazil |
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Alejandro Garnica Executive Director, ARIA Alliance, Mexico |
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Monica Kleiman Managing Director, GfK Kleiman Sygnos, Argentina |
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Alicia Martín del Campo CEO and Founder, Qualimerc, Mexico |
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Carolina Mejia Posada Knowledge Leader and Founder, INSPIRED Active Knowledge, Colombia |
Programa:
Sunday, 13 May
09.00 – 20.00
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08.00 – 09.00 | Workshops registration |
09.00 – 17.00 | Workshop:
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16.00 – 19.00 | Conference registration |
19.00 – 20.00 | Welcome reception |
ESP – Spanish
POR – Portuguese
Monday, 14 May – Conference day one
09.00 – 18.00
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09.00 – 09.05 | Opening ESOMAR |
09.05 – 09.15 | Welcome Gabriela de la Riva, President, AMAI, Mexico |
09.15 – 09.30 | Introduction to programme, session and opening keynote Ignacio Galceran (Committee Chair) |
The Bigger Picture | |
09.30 – 10.00 |
Esp
Opening keynote speaker |
10.00 – 10.25 |
Esp
The New Shape of Latin American Society |
10.25 – 10.30 | Q&A |
10.30 – 11.00 | Networking break |
The Bigger Picture – The session continues | |
11.00 – 11.05 | Introduction by session chair Alicia Martín del Campo, Qualimerc, Mexico |
11.05 – 11.30 |
Esp
How to Continue Being a Culturally Relevant Brand? |
11.30 – 11.55 |
Eng
The Kids are Alright! |
12.00 – 12.25 |
Eng
Preparing for the New Era |
12.25 – 12.35 | Q&A |
12.35 – 12.40 | Sponsors fast track |
12.40 – 14.00 | Client round table lunch This client-only session provides an exclusive and informal format for discussion and debate of today’s most critical topics facing the client’s research agenda. By invitation only |
12.40 – 14.00 | Lunch |
Business Beyond Borders | |
14.00 – 14.10 | Introduction by session chair Alejandro Garnica, ARIA Alliance, Mexico |
14.10 – 14.30 |
Esp
MasterCard-Master Insights |
14.30 – 14.50 |
Eng
Brazil’s Middle Class? Your Table is Ready |
14.50 – 15.10 |
Esp
The Power of Pacha Mama |
15.10 – 15.30 | Business Buzz Panel An interactive panel exploring business trends and research in Latin America |
15.30 – 16.00 | Networking break |
Business Beyond Borders – The Future Capsule | |
16.00 – 16.10 | Introduction by session chair Alejandro Garnica, ARIA Alliance, Mexico |
16.10 – 16.30 |
Esp
Purchase Prediction and Brand Loyalty |
16.30 – 16.50 | Fringe Factory “Latina”
An informative and informal capsule introducing Fringe Factory to the Latin American Community
Cristina Paez, Fringe Factory Board Member, Ecuador
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16.50 – 18.00 | Networking drinks |
19.00 – 19.30 | Transportation to the Networking Dinner |
19.30 – 23.30 | Networking dinner Sponsored by NETQUEST, ESOMAR Latin America Partner Location: Website: www.cafedelbosque.com.mx |
Tuesday, 15 May – Conference day two
09.00 – 17.00
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The Eco-Innovation | |
09.00 – 09.05 | Introduction by session chair Ana Claudia Marquezano Alvarez, PepsiCo Latam, Brazil |
09.05 – 09.30 |
Esp
Let the Brazilian Sun Shine In |
09.30 – 09.55 |
Por
Sustainable Brazil |
09.55 – 10.00 | Q&A |
10.00 – 10.30 |
Esp
Guest speaker |
10.30 – 11.00 | Networking break |
Digital Innovation – Part I (Fast Track) | |
11.00 – 11.10 | Introduction by session chair Carolina Mejia Posada, INSPIRED Active Knowledge, Colombia |
11.10 – 11.25 |
Esp
When Tomorrow Becomes Today |
11.25 – 11.40 |
Esp
Digital Boost in Latin America |
11.40 – 11.55 |
Esp
Social Media Experiences |
11.55 – 12.10 | Q&A |
12.10 – 13.30 | Lunch |
Digital Innovation – Part II | |
13.30 – 13.35 | Introduction by session chair Carolina Mejia Posada, INSPIRED Active Knowledge, Colombia |
13.35 – 13.55 |
Eng
Augmenting Brands with Real Time Data |
13.55 – 14.15 |
Eng
Multi-Language Multi-Continent B2B Community Panel |
14.15 – 14.35 |
Esp
Should Latin America Fall in Love with Shopper Mobile Research? |
14.35 – 14.50 | Q&A |
14.50 – 15.20 | Networking break |
15.20 – 15.25 | Introduction to closing guest speaker Ignacio Galceran (Committee Chair) |
15.25 – 15.55 |
Esp
Closing guest speaker |
15.55 – 16.00 | Q&A |
16.00 – 16.10 | Programme summary Ignacio Galceran (Committee Chair) |
16.10 – 16.20 | Closing Finn Raben, ESOMAR Director General |
16.20 – 17.00 | Farewell drinks |